E32. The Importance of an Outside Perspective and 4 Simple Ways to Write Your Book with Ashlee Sang

E32. The Importance of an Outside Perspective and 4 Simple Ways to Write Your Book with Ashlee Sang featured image

Welcome back to The Rebel Maker Podcast. In today’s episode, I have the great Ashlee Sang with me and we’re talking about the power of having an outside perspective to reflect back to us what was obvious and we just couldn’t see on our own – and the 4 different ways to use messaging and thought leadership to write a book.

Ashlee Sang consults conscious and caring business owners so they can grow their impact and their revenue. Through Ashley Sang Consulting and as a host of the Purpose and Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values.

In this episode:

  • [03:19] How Ashlee played a part at the beginning of the Rebel Maker Podcast
  • [05:06] From the nonprofit sector to the world of entrepreneurship
  • [10:47] Growing your  business beyond the 5th year
  • [13:09] Brand Messaging VIP Day
  • [15:01] What a Brand Messaging Guide includes
  • [17:26] Personal values and brand values
  • [19:38] 2 ways to use messaging and thought leadership to write a book
  • [23:18] Lived experience and how to build fans
  • [26:21] The attraction and repulsion paradigm
  • [23:18] 2 more ways to use messaging and thought leadership to write your book

Resources from this episode:

Check out Ashlee Sang’s podcast: Purpose & Progress.

Noteworthy quotes from this episode:

“We are all just too close to it. I am the biggest advocate of outside perspective, whether it is a conversation like this, a formal consultant or coach, a mastermind, a life partner, it does not matter. We are so close to our own thoughts and feelings that it is so helpful to have it reflected back to us.”

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